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Improving Your Web-site Through Eye-tracking

US scientists have used special technology to track people’s eye motions over several web page styles. Among different important titbits, they determined that people checked out text just before they checked out images, and concluded how you will could hobby your news to grab instant attention.

Although that was just the start. The research produced even more gems to give your web pages all the more eye-catching electric power?

Copy design and design

Eyetracking studies proved that shorter sentences hold people’s attention, although longer groupings tend to place people away reading. (Remember, we’re a lazy group! )

Research workers found the optimum paragraph length with regards to holding attention was just a sentence or two! So when you find that youre using sentences of 62 words or even more, try separating the text in to more palatable chunks of 40 words.

Some web owners split the web duplicate into two or more columns, mimicking newspaper designs. This may work for printed nylagroup.com mass media, but homework showed so it doesn’t work on the web, with people losing concentrate over multiple columns.

If you’re using two-column backup on your web page, you’ve likely got more text you really need. Make an effort cropping that to a even more manageable time-span, or maybe dividing it over two pages.

Selection bars

They are usually placed in one of three areas on a site: vertically down the kept or right-hand sides, or perhaps horizontally through the top.

Eye monitoring tests revealed that direction-finding bars in the right area outperformed those on the left. They received eye-fixations for considerably longer, though this may be due to the originality value — people are more used to observing them that you write in the cue section.

However , the clear champion for getting attention was the horizontally top version, which performed people’s gaze for a lot longer than the vertical variants.

Ads and offers

When ever you’ve got a particular offer to get visitors or you’re promoting an affiliate program, placement is everything.

Groundwork found that ads in the top left-hand portion of a website get the most eyeball fixations. Advertisements on the right side don’t do well. And curiously, honestly, that is the exact opposite to the rule for press advertising!

Additionally, if you place the ads or banners towards foot of this page, they’ll hardly be seen at all. Info of virtually any sort should always be above the collapse so site visitors can see it without hitting the dreaded slide bar! Placing ads and offers near copy is known as a really valuable trick. Advertising close to headers get the most attention, while ads and advertisements above the logo and the navigation bar are less effective.

Text-based adverts definitely outperformed image ads in tests, perhaps because people take time to read all of them. So consider using textual ads with a catchy replicate – not only a pretty photo!


While people apparently look at text before images, graphics nonetheless play a vital role. The video or graphic aspect is known as a primary influence on each of our (subconscious) popularity of the web page itself, and bigger images with bolder design command a lot of visitor’s focus.

A typical nearly all stamp mug-shot was determined to get a swift glance right from just 10% of participants, so that’s not a great contender for the purpose of precious space on your web page. But an normal sized image of about 230 x 230 pixels attracted longer interest from over 70% of test themes – so if you’re going for an image, it pays to go for the purpose of broke!

Another important finding (that just confirms what authorities have been expressing for years) is that crystal clear human looks drew the most attention. People are interested in persons, and profound emotional replies are sucked from interaction with other human content.

Interestingly, the tests also available that people quite often click on images and images — even if they do not lead anywhere! So it could possibly be an idea to hyperlink your images somewhere relevant, or to chuck open a pop-up home window?? The research also showed that folks recall basic facts, brands and places best once they’re shown as text. But fresh, unfamiliar concepts and info were more accurately recalled as soon as they were released through images and animation.

So when you’ve got distinctive levels of info and feature to convey, consider how ideal they could be disseminated. It’s always best to color the broad strokes with eye-catching news and effective copy. But once you’ve got a complex concept to put across, think about using layouts, audio or video rather.

Remember, once each element on your web page draws focus, you’re producing a connection – and people will take more time to see what you’re offering. Every second they stay on your web site is another second they’ll avoid your competition!

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